I designed the "LUV Your Skin" Campaign for Genentech, Inc. The campaign was 360 and included a website, direct mail, and experience marketing tactics including light-reactive ink on outdoor benches and bus stops throughout major metropolitan areas in the U.S.

The reactive ink is meant to warn people of the dangers of prolonged sun exposure. This campaign went on to be awarded two Clio's and was featured in MM&M's July 2014 issue of Top 100 Agencies.